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Positioning Your AdSense Ads

As mentioned above, you need to know which areas of your website or blog work for AdSense. Research (and don't ask me by who) has shown that an online browser's eye is trained more emphatically on certain areas of a webpage while other areas receive just a gloss-over glance. It is also true that a webpage visitor's eye lands automatically and for the first instance on a particular area of a page and then follows a certain trail of vision on that webpage. Disconcerting, is it?...No, it's actually a nightmare for an advertiser if you don't have those facts.

Virtual Credit Card | Benefits | VCC facility

Virtual Credit Card – Virtual Credit Card (VCC) is a unique online payment solution with complete online security while shopping on the internet. It is one-time usable virtual credit/debit card with a preloaded amount and valid for a specified time period as required by the user. Virtual Credit Cards do not have a plastic existence and are created to be purely used online.sssss
Ajay is a 30 years old guy who is working for a MNC company. Due to his busy schedule Ajay seldom gets time to go and personally pay his mobile bill and other utility bills. Therefore he prefers paying all his bills online with his credit card. Ajay has been doing this for the last few months and finds paying bills through his credit card hassle free. Ajay has recently started doing lot of online shopping for things like buying books, apparels, consumer goods. One day he got an email from an unauthentic website mentioning that he will get 70% discount for online shopping on their website. Ajay does not check the authenticity of the website and gets excited and clicks on the link in the email and is redirected to the website. Ajay selects the purchase items of his choice and enters his credit card details like card number, expiry date and CVV number. Ajay is eagerly waiting for the delivery of his products. Little that he knew that if was a fraud website. The products never arrived. But when the credit card statement arrived Ajay got a shock of his life. His credit card statement showed additional transactions of Rs. 30,000 which he had never done.
Now why did such a tragedy happen to Ajay? The reason is very simple, his credit card details were misused by a fraudster for his own benefit.
Like Ajay we all use our credit cards and debit cards in lot of online transactions and are vulnerable to our card details being exposed online. So is there any way that Ajay and we can avoid such risk?
The answer to the above question is YES. This can be avoided by the use of virtual credit card facility (VCC) offered by some banks.
What is a Virtual Credit Card?
Virtual Credit Card (VCC) is a unique online payment solution with complete online security while shopping on the internet. It is one-time usable virtual credit/debit card with a preloaded amount and valid for a specified time period as required by the user. Virtual Credit Cards do not have a plastic existence and are created to be purely used online.
Many banks like HDFC Bank, Axis Bank, ICICI Bank, Kotak Mahindra Bank and some other banks offer this facility to their credit card and debit card holders.
In this article we will discuss the VCC facility offered by HDFC Bank in detail. Lets us assume that Ajay is a credit card holder of HDFC Bank. Let us see how he can generate unlimited VCCs for making bill payments online.
He must log on to the homepage of HDFC Bank and select “NetSafe/ Verified by Visa / MasterCard SecureCode”. By selecting Netsafe option a pop up window will open where he can register his credit card with NetSafe. Registration is required only once at the time of generating the first VCC. For subsequent VCCs the user can login and start generating the VCC.
Once Ajay has registered he needs to login to his account. After login he will see the following screen giving the option to create a VCC. Ajay can create a VCC by entering the amount in the Limit and then select GO. This will generate a VCC which has a different card number, CVV and expiry date than the original card. These credentials can then be used to make online payment by Ajay. A VCC can be used for any online transaction on any website wherever the original card will be accepted. A VCC card will look as follows:
The above VCC can be used only one for a transaction not exceeding Rs. 1. Similar VCCs can be generated for different one time use amounts subject to the amount not exceeding the total unutilised limit of the card. Please note that in a VCC the 16 digit card number, CVV number and the expiry date are different from the original card number, original CVV number and the original expiry date on the card. So even if someone gets the details of your used VCC, still it will serve no purpose to that person as VCCs are valid only for one time use. Also VCCs are valid only for limited time of 1 day or 2 days or any other time specified by the card owner at the time of generating the VCC. If the VCC is not used within that time period then the VCC expires and the amount is added back to the balance of your original card.
Like Ajay you can use this virtual card number at any online merchant site and complete your shopping with security and ease. Also you may set a limit to the VCC for transacting online.
The VCC is not a normal credit card. Unlike credit card you will not be granted money on credit for online payments and neither can you put it in your pocket and walk for shopping as it is a virtual card. Infact it is very similar to a prepaid card where user needs to first generate the virtual card online and deposit fund into the card before it can be used for one time online purchase.
Another distinguishing feature of VCC is that it is issued anonymously (unlike credit/debit card which are usually issued in the name of individual account holder).
Key benefits
• Virtual credit card is for one time use only.
• VCC number should be normally used within 24 hour after generation of number.
• You can set your own limit for the VCC you generate subject to the unutilised limit on your actual credit card.
• You can use it on any merchant website that accepts Master Card / VISA payment cards.
• All purchases you make with VCC will appear on your statement, just like any other transaction.